CINESTILL 35MM FILM
Cinestill is a cult favorite in the film photography community, with 800T been highly sought after amongst night owls. This, along with BWXX, gets a new look in this student brief.
Client: Cinestill // TAFE SA
AGDA Merit - Student Packaging (Other)
AADC Student Finalist - E.02 Craft
Outcome
Audience
This rebrand was an extension of a student brief that we were tasked with at the end of 2023. The original task was to develop skills in a new area, to which I selected package design and film, a personal interest.
While I enjoyed learning new skills in class time, it was over the Christmas break and into 2024 that I decided to revamp my designs further, choosing to create something with a brutalist aesthetic in mind, and making what you see here.
Overview
While there was no audience for the original task, I made the package with myself in mind, and perhaps made myself the target market. I often find myself around industrial areas, warehouse distrcits and petrol stations while shooting Cinestill 800T, all of which have straight, harsh, and utilitarian lines and forms within them.
Software used was originally Adobe Illustrator, however this extended to using Blender and Adobe After Effects for animation, and even using my current photography skills and knowledge to inform the design and how it is rendered, animated, and shown.
I am quite proud that I have taken something that was simply a student task, and transformed it into something that I think is a great addition to my portfolio.
The packaging and labels use the same visual language that is found in industrial areas, like shipping labels, containers, barrels and fuel bowsers. However, while all of these may look the same, my packaging holds something in direct contrast to that, which is film that is used for something as free and liberating as artistic expression.
These packages were awarded a “Merit” in the 2024 AGDA awards, for Student Packaging (Other)
Software
Overview
This rebrand was an extension of a student brief that we were tasked with at the end of 2023. The original task was to develop skills in a new area, to which I selected package design and film, a personal interest.
While I enjoyed learning new skills in class time, it was over the Christmas break and into 2024 that I decided to revamp my designs further, choosing to create something with a brutalist aesthetic in mind, and making what you see here.
Audience
While there was no audience for the original task, I made the package with myself in mind, and perhaps made myself the target market. I often find myself around industrial areas, warehouse distrcits and petrol stations while shooting Cinestill 800T, all of which have straight, harsh, and utilitarian lines and forms within them.
Software
Software used was originally Adobe Illustrator, however this extended to using Blender and Adobe After Effects for animation, and even using my current photography skills and knowledge to inform the design and how it is rendered, animated, and shown.
Outcome
I am quite proud that I have taken something that was simply a student task, and transformed it into something that I think is a great addition to my portfolio.
The packaging and labels use the same visual language that is found in industrial areas, like shipping labels, containers, barrels and fuel bowsers. However, while all of these may look the same, my packaging holds something in direct contrast to that, which is film that is used for something as free and liberating as artistic expression.
These packages were awarded a “Merit” in the 2024 AGDA awards, for Student Packaging (Other)
Overview
I am quite proud that I have taken something that was simply a student task, and transformed it into something that I think is a great addition to my portfolio.
The packaging and labels use the same visual language that is found in industrial areas, like shipping labels, containers, barrels and fuel bowsers. However, while all of these may look the same, my packaging holds something in direct contrast to that, which is film that is used for something as free and liberating as artistic expression.
These packages were awarded a “Merit” in the 2024 AGDA awards, for Student Packaging (Other)
Software used was originally Adobe Illustrator, however this extended to using Blender and Adobe After Effects for animation, and even using my current photography skills and knowledge to inform the design and how it is rendered, animated, and shown.
Outcome
While there was no audience for the original task, I made the package with myself in mind, and perhaps made myself the target market. I often find myself around industrial areas, warehouse distrcits and petrol stations while shooting Cinestill 800T, all of which have straight, harsh, and utilitarian lines and forms within them.
This rebrand was an extension of a student brief that we were tasked with at the end of 2023. The original task was to develop skills in a new area, to which I selected package design and film, a personal interest.
While I enjoyed learning new skills in class time, it was over the Christmas break and into 2024 that I decided to revamp my designs further, choosing to create something with a brutalist aesthetic in mind, and making what you see here.
Audience / Research
Software
Overview
This creative direction shows a driver, (or “dummy”) been bombarded and crowded by unimportant, mundane, and sometimes miss-spelt text messages while driving. These messages were inspired directly from messages that I have sent and received while driving, which further highlighted how much I had let it get in my way of driving safely.
The concept behind this creative direction is based on findings that not all distractions are visual, and even simple notifications can still take the driver’s mind away from the task at hand. This is reflected in the tagline; “Clear Mind, Clear Sight”, which is paired with a strike-through bell symbol, using familiar imagery to provide the audience with a solution to avoid distractions.
The message content features references to roads or places in both Adelaide and Melbourne. This shows that the same campaign can be spread across the country, yet can be tailored to local areas, roads, and suburbs. It also was a personal Easter Egg for others to find, as the Melbourne based references are from where I grew up.
While Re:Act were quite clear that the audience was 17 to 25 year olds, it was up to our own research to define what kind of phone distraction we would be targeting.
While other students chose to look at distractions that related to music or pedestrians being distracted, I selected messaging as my specific theme, with around 54% of respondents admitting that they were distracted by messaging or phone calls.
Students were provided with the bones of how Re:act and other stakeholders required the creative to be delivered. This included lockups of logos, and a pre-defined exclusion area at the bottom of the composition. I used Blender to create the message bubbles, which had vector messages UV wrapped around each bubble, and used add-ons such as Blender-Kit and Mixamo to source assets such as a vehicle and a model.
This was later exported into Adobe Illustrator, with the final billboard shown on as mockups on billboards around Adelaide, taken by me. These mockups give the advertisement a real world feel by placing it in familiar and local environments.
Outcome
While Re:Act were quite clear that the audience was 17 to 25 year olds, it was up to our own research to define what kind of phone distraction we would be targeting.
While other students chose to look at distractions that related to music or pedestrians being distracted, I selected messaging as my specific theme, with around 54% of respondents admitting that they were distracted by messaging or phone calls.
While Re:Act were quite clear that the audience was 17 to 25 year olds, it was up to our own research to define what kind of phone distraction we would be targeting.
While other students chose to look at distractions that related to music or pedestrians being distracted, I selected messaging as my specific theme, with around 54% of respondents admitting that they were distracted by messaging or phone calls.
Audience / Research
Software
Overview
This creative direction shows a driver, (or “dummy”) been bombarded and crowded by unimportant, mundane, and sometimes miss-spelt text messages while driving. These messages were inspired directly from messages that I have sent and received while driving, which further highlighted how much I had let it get in my way of driving safely.
The concept behind this creative direction is based on findings that not all distractions are visual, and even simple notifications can still take the driver’s mind away from the task at hand. This is reflected in the tagline; “Clear Mind, Clear Sight”, which is paired with a strike-through bell symbol, using familiar imagery to provide the audience with a solution to avoid distractions.
The message content features references to roads or places in both Adelaide and Melbourne. This shows that the same campaign can be spread across the country, yet can be tailored to local areas, roads, and suburbs. It also was a personal Easter Egg for others to find, as the Melbourne based references are from where I grew up.
While Re:Act were quite clear that the audience was 17 to 25 year olds, it was up to our own research to define what kind of phone distraction we would be targeting.
While other students chose to look at distractions that related to music or pedestrians being distracted, I selected messaging as my specific theme, with around 54% of respondents admitting that they were distracted by messaging or phone calls.
Students were provided with the bones of how Re:act and other stakeholders required the creative to be delivered. This included lockups of logos, and a pre-defined exclusion area at the bottom of the composition. I used Blender to create the message bubbles, which had vector messages UV wrapped around each bubble, and used add-ons such as Blender-Kit and Mixamo to source assets such as a vehicle and a model.
This was later exported into Adobe Illustrator, with the final billboard shown on as mockups on billboards around Adelaide, taken by me. These mockups give the advertisement a real world feel by placing it in familiar and local environments.
Outcome
While Re:Act were quite clear that the audience was 17 to 25 year olds, it was up to our own research to define what kind of phone distraction we would be targeting.
While other students chose to look at distractions that related to music or pedestrians being distracted, I selected messaging as my specific theme, with around 54% of respondents admitting that they were distracted by messaging or phone calls.
While Re:Act were quite clear that the audience was 17 to 25 year olds, it was up to our own research to define what kind of phone distraction we would be targeting.
While other students chose to look at distractions that related to music or pedestrians being distracted, I selected messaging as my specific theme, with around 54% of respondents admitting that they were distracted by messaging or phone calls.
Audience / Research
Software
